November 21, 2011

jeff koons

Jeff Koons is an American artist very popular and known to make steel balloon animals.Koons mirrors society’s obsession with popular culture and negates simple divisions between appearance and reality, surface and depth, and art and commodity. With roots in Pop, Conceptual, and Minimalist art, Koons models his sculptures on consumer products and manipulates store-bought items to dramatize mass-produced cultural objects while exposing the subtleties of marketing. But unlike his 1960s predecessors, Koons’ agenda is to address people’s psychological investment in consumer objects and how these objects are designed to seduce.

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